» 10 Steps for Optimizing the Brand for Social Search
08/04/10 04:16 from Michelle\'s shared items in Google Reader
Facebook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a s..
» My.sxsw – a recap
05/04/10 23:46 from Michelle\'s shared items in Google Reader
Now that the tweets have settled and FourSquare’s down to a dull roar (i.e. most days you’ll find me checked into my office), I thought I’d recap my experiences at this year’s South by Southwest Interactive Festival . First the highlights:..
» Why You’d Better Be Paying Attention to Your People
03/04/10 13:00 from Michelle\'s shared items in Google Reader
I love Tim Sanders, and his style. Recently, he echoed so much of what I’m thinking and chewing on about why companies need to be not just “remarkable” in the generic sense of the word to their external audiences – like customers and the m..
» How 5 Brands Are Mastering the Game of Foursquare
02/04/10 20:36 from Michelle\'s shared items in Google Reader
With its game mechanics and spunky badges, Foursquare could easily be mistaken for a frivolous mobile application with little to no value for businesses. As the startup races to the million member milestone , however, nothing could be furt..
» Brief thoughts on SXSW 2010
26/03/10 03:59 from Michelle\'s shared items in Google Reader
[I borrowed @richardatdell\'s hat] by David Alston on Flickr This post is intended as a collection of loose notes and thoughts, really. I haven\'t had enough time since the end of SXSW to step back and take time to reflect, but now that a fo..
» Social media metrics:You’re missing the big ROI number
30/01/10 14:00 from Michelle\'s shared items in Google Reader
“… not one of the marketers we surveyed listed the amount of content forwarded by users as their most important metric,” according to Forrester’s “ Three Steps to Measuring Social Media Marketing ” research. But that’s the one that matters..
» Expect Rapid Evolution of the Branded Support Community
28/01/10 13:17 from Michelle\'s shared items in Google Reader
Companies With Support Communities Not Ready For Changes To Come For over a decade, with simple BBS systems to community platforms, support communities haven’t undergone much innovation. Often a silo and tucked away in a website, these co..
» Growing Into Leadership
24/01/10 02:58 from Michelle\'s shared items in Google Reader
People aren’t born into leadership positions. We usually start in the trenches, as the doers. The bricklayers. The people touching all the parts, from the inside out. We earn the right to lead the projects and the vision by doing the work..
» Case Study #6: Cisco Consumer Business Group (Formerly Linksys) Builds the Business Case for Social Media
22/01/10 18:36 from Michelle\'s shared items in Google Reader
By Dr. Natalie Petouhoff Consumer Business Group (CBG) — formerly Linksys — is a division of Cisco that offers a wide variety of consumer and small office voice over IP (VoIP) and networking solutions such as routers, switches, and stora..
» Slides: Four Social Media Trends for Business in 2010
22/01/10 13:48 from Michelle\'s shared items in Google Reader
Companies Must Approach Social Programs In A Coordinated Effort Many companies are enthralled by the opportunity to use social technologies to connect with customers, yet many lack a plan or coordinated effort. Additionally, things are goi..