» Top 7 Brand Stories With Major Social-Media Buzz, Aug. 26-Sept. 2
09/02/10 16:51 from Advertising Age - Latest News
» Good CMOs Facilitate Change, But Great CMOs Drive It
09/02/10 16:22 from Advertising Age - Latest News
It is precisely the ability to lead change and to get results that distinguish the great CMO from the good CMO. There are eight critical leadership competencies that top leaders, including top marketing leaders, must have; outstanding CMOs..
» Huggies Sees the Funny Side of Parenting in U.K.
09/02/10 16:16 from Advertising Age - Latest News
LONDON (AdAge.com) -- Kimberly-Clark's Huggies is taking on Procter & Gamble's Pampers in the U.K. with a branded content initiative that uses well-known comedians to focus on the funny side of parenting. he U.K. diaper market is..
» Kellogg, \'Lucky\' Try On-Box Video Codes
09/02/10 16:00 from Adweek.com - Top News
The Condé Nast title has teamed up with Kellogg to put a link to a video on boxes of Special K.
» Pharma (Slowly) Goes Digital
09/02/10 15:43 from Brandweek - News and Features
Online spending is expected to increase 10 percent this year.
» Google Locks Down AOL Search for 5 Years, Keeping Out Bing
09/02/10 15:40 from Advertising Age - Latest News
NEW YORK (AdAge.com) -- Google renewed its search deal with AOL for another five years, locking down a large source of search queries that convert well, and blocking Microsoft's Bing from getting a foothold at another big portal.
» Google, AOL Extend Search Pact
09/02/10 15:08 from Adweek.com - Top News
Google and AOL have agreed to remain search partners for the next five years. Plus, AOL will distribute content on YouTube.
» The Top 10 Viral Ads of All Time
09/02/10 14:15 from Advertising Age - Latest News
NEW YORK (AdAge.com) -- Five years after the founding of YouTube, a few video ad campaigns have crossed a big psychic milestone: 100 million views and counting.
» Apple Goes Social With Ping
09/02/10 12:06 from Brandweek - News and Features
New social network serves as a promo platform for artists and a music discovery vehicle.
» Advertising: Scholastic Books Revamps Its Marketing
09/02/10 11:25 from NYT > Media and Advertising
The company said it wanted to keep better track of teachers who were new or who had departed and use more methods of communication.
» Apple Goes Social With Ping
09/02/10 10:46 from Adweek.com - Top News
Apple dives head first into social media with Ping, an offering comparable to Facebook or Twitter for music lovers.
» Why Apple Rental Plan Alienates Most Studios
09/02/10 10:35 from Adweek.com - Top News
Don\'t look for rival studios to join Disney and News Corp. for Apple\'s announced 99-cent TV rental offering anytime soon. Unveiling a new Apple TV product Wednesday, Steve Jobs said he had hopes for \"other studios to see the light.\" But sou..