• SEO Content Has a Packaging Problem — Whiteboard Friday
    Friday, June 27, 2025 from Moz Blog
    In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.
  • How to Future-Proof Your SEO Strategy with Relevance Engineering
    Monday, June 23, 2025 from Moz Blog
    Future-proof your SEO strategy with Relevance Engineering, a new framework for AI search. Learn how to optimize content for LLMs, build topical authority, and adapt to Google's AI Mode for increased brand visibility.
  • Social Media SEO: Optimizing Your Social Presence for Search
    Friday, June 20, 2025 from SEO.com » Blog
    The post Social Media SEO: Optimizing Your Social Presence for Search appeared first on SEO.com .
  • What Has Changed in SEO? | Whiteboard Friday Revisited With Cyrus Shepard
    Friday, June 20, 2025 from Moz Blog
    What's changed between 2021 and 2025? Is everything different? Think again! In this new series, Jo Cameron and Cyrus Shepard discuss his popular Whiteboard Friday episode to find out what tactics are still relevant and what the future...
  • Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]
    Monday, June 9, 2025 from Moz Blog
    Is your messy brand killing your search visibility? Learn how to align brand and SEO to boost visibility and future-proof your search strategy.
  • B2B Sales Process Optimization For the Best Possible Closing Rate
    Friday, June 6, 2025 from Search Engine People Blog
    In the ultra competitive, ever hungry for continuous growth world we live in, a steady stream of qualified leads is the lifeblood of any successful B2B organization. And where are many of these crucial leads originating? Digital...
  • AI Slop and the Rise of Slop Culture
    Tuesday, June 3, 2025 from Search Engine People Blog
    In the era of mass automation and algorithmic creativity, a new digital phenomenon is emerging—and it’s not exactly flattering. It’s called AI slop, and it’s feeding into a broader movement often referred to as slop culture. But what...
  • Inside Zero-Click Searches (And Their SEO Impact)
    Wednesday, May 28, 2025 from SEO.com » Blog
    From AI Overviews to ChatGPT, less is becoming more when it comes to search traffic thanks to zero-click searches. Discover why almost 60% of searches end without a click and how to adapt now! The post Inside Zero-Click Searches (And...
  • Google Ads + AI Overviews: Everything You Need to Know
    Tuesday, May 27, 2025 from SEO.com » Blog
    Can Google Ads improve on its 6:1 return on ad spend? With hyper-contextual ads in AI Overviews, it's possible. Discover what you need to know — including how to optimize your AI Overview ads — now! The post Google Ads + AI Overviews:...
  • Google Search Impressions Drop 12.3% YoY What’s Behind It?
    Tuesday, May 27, 2025 from Search Engine People Blog
    We track thousands of keywords across mixed industries on a monthly basis. We’ve built a dashboard that monitors the performance of keywords that have remained on the first page of Google for the past 13 months. This gives us a...
  • How to Prepare Your CRM for Maximum Digital Advertising ROI
    Tuesday, May 27, 2025 from Search Engine People Blog
    Digital advertising only works as hard as the system behind it. If your CRM isn’t fully integrated with your marketing efforts, you’re likely missing out on better targeting, smarter bidding, and more accurate ROI tracking. Whether...
  • Why Every Business Needs a Newsletter
    Monday, May 26, 2025 from Search Engine People Blog
    Every business owner wants to build stronger relationships with their customers and keep their brand top of mind. But how do you achieve that in a world full of distractions? The answer is simple: a newsletter. It’s not just another...
  • The Future of Search: SEO, SEM, and AI
    Wednesday, May 21, 2025 from SEO.com » Blog
    The post The Future of Search: SEO, SEM, and AI appeared first on SEO.com .
  • What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones
    Tuesday, May 20, 2025 from Search Engine People Blog
    Google maintains a Spam Policies page that it regularly updates. While it’s strongly recommended that all webmasters follow these guidelines, there’s more to it than just compliance. After 22 years in the industry, I can confidently say...
  • How to Update Old Blog Posts for SEO Using AI: Boost Traffic Without Creating New Content
    Tuesday, May 20, 2025 from Search Engine People Blog
    Don't let valuable content sit idle - reviving old blog posts is one of the most effective (and underused) SEO strategies. Instead of churning out new content nonstop, updating existing posts can boost your traffic, improve search...
  • A Declining Internet
    Thursday, May 15, 2025 from Aaron Wall's SEO Book.com -
    For as broad and difficult of a problem running a search engine is and how many competing interests are involved, when Matt Cutts was at Google they ran a pretty clean show. Some of what they did before the algorithms could catch up was...
  • Google's Hyung-Jin Kim Shares Google Search Ranking Signals
    Thursday, May 15, 2025 from Aaron Wall's SEO Book.com -
    On February 18, 2025 Google's Hyung-Jin Kim was interviewed about Google's ranking signals . Below are notes from that interview. "Hand Crafting" of Signals Almost every signal, aside from RankBrain and DeepRank (which are LLM-based) are...
  • How AI Is Changing the Way We Get Things Done
    Monday, May 5, 2025 from Search Engine People Blog
    The way we interact with computers to complete tasks has evolved dramatically. We’ve moved from writing complex code, to clicking with a mouse, to using built-in tools inside software. Yet even with all this progress, many digital tasks...
  • Winning with Google Ads in an AI-Driven World
    Monday, May 5, 2025 from Search Engine People Blog
    Google Ads has undergone major shifts in recent years, shaped by two dominant trends: Google Search clicks are becoming more expensive and competitive every year. Google Search campaigns are increasingly automated and AI-driven,...
  • ChatGPT Advertising: Inside Your (And OpenAI’s) Next Revenue Channel
    Friday, May 2, 2025 from SEO.com » Blog
    What do Amazon, Netflix, and ChatGPT have in common? (And no, it’s not AI). It’s advertising. Like the most popular platforms on the web, from Instagram to Google, OpenAI plans to monetize its AI chat platform through paid ads. The post...
  • Busting Common SEO Myths: What Works and What’s False
    Friday, February 28, 2025 from SEO.com » Blog
    SEO mistakes can be costly, particularly when business owners cling to outdated myths. In [stat current-year] and beyond, remember that SEO isn't a one-time effort; it demands ongoing optimization to adapt to evolving algorithms. The...
  • Content Marketing Trends: Everything You Need To Drive Results in 2025 and Beyond
    Tuesday, February 25, 2025 from SEO.com » Blog
    The post Content Marketing Trends: Everything You Need To Drive Results in 2025 and Beyond appeared first on SEO.com .
  • On-Page vs. Off-Page SEO: Key Differences and Tips
    Friday, February 21, 2025 from SEO.com » Blog
    The post On-Page vs. Off-Page SEO: Key Differences and Tips appeared first on SEO.com .
  • The 8 Top SEO Mistakes To Avoid in 2025
    Thursday, February 20, 2025 from SEO.com » Blog
    SEO mistakes can seriously derail your website’s chances of ranking well in search results. Common pitfalls like keyword stuffing and ignoring mobile optimization not only frustrate users but also confuse search engines. The post The 8...
  • What is Content Marketing? Definition, Types, and Benefits
    Monday, February 10, 2025 from SEO.com » Blog
    The post What is Content Marketing? Definition, Types, and Benefits appeared first on SEO.com .
  • Meta introduces generative AI video advertising tools
    Tuesday, October 8, 2024 from Search Engine Land: News About Search Engines & Search Marketing
    Facebook Meta Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
  • How to use Microsoft Clarity for deeper website analytics
    Tuesday, October 8, 2024 from Search Engine Land: News About Search Engines & Search Marketing
    How to unlock deeper website analytics with Microsoft Clarity Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
  • Google Product Studio launches AI-generated video creation tool
    Tuesday, October 8, 2024 from Search Engine Land: News About Search Engines & Search Marketing
    This is now rolling out to US based merchants.
  • Key PPC ad strategies for home services
    Tuesday, October 8, 2024 from Search Engine Land: News About Search Engines & Search Marketing
    Key PPC ad strategies for home services Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles.
  • Your exclusive look at the SMX Next agenda is here
    Monday, October 7, 2024 from Search Engine Land: News About Search Engines & Search Marketing
    This is your final chance in 2024 to unlock the world-class SMX experience and everything that comes with it. Don't miss out.
  • Visual content and SEO: How to use images and videos in 2025
    Monday, October 7, 2024 from Search Engine Land: News About Search Engines & Search Marketing
    Visual content and SEO: How to use images and videos in 2025 Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search.
  • Structured data and SEO: What you need to know in 2025
    Monday, October 7, 2024 from Search Engine Land: News About Search Engines & Search Marketing
    Structured data and SEO: What you need to know in 2025 Here’s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results.
  • The art of AI-enhanced content: 8 ways to keep human creativity front and center
    Monday, October 7, 2024 from Search Engine Land: News About Search Engines & Search Marketing
    Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.
  • Amazon Today: A new frontier for brick-and-mortar by Feedonomics
    Monday, October 7, 2024 from Search Engine Land: News About Search Engines & Search Marketing
    How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores.
  • SEO grew up, a lot of SEOs didn’t
    Friday, October 4, 2024 from Search Engine Land: News About Search Engines & Search Marketing
    SEO grew up, a lot of SEOs didn’t Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success.
  • Google Antitrust Leaked Documents
    Saturday, November 11, 2023 from Aaron Wall's SEO Book.com -
    User interaction signals Create relevancy signals out of user read, clicks, scrolls, and mouse hovers. Not how search works Search does not work by delivering results which match a query that ends at the user. This view of search is...
  • The Magical Black Box
    Sunday, September 24, 2023 from Aaron Wall's SEO Book.com -
    Google's mission statement is "organize the world's information and make it universally accessible and useful." That mission is so profound & so important the associated court documents in their antitrust cases must be withheld from...
  • AI-Driven Search
    Sunday, February 19, 2023 from Aaron Wall's SEO Book.com -
    I just dusted off the login here to realize I hadn't posted in about a half-year. Some of Yandex's old source code was leaked , and few cared about the ranking factors shared in the leak. Mike King made a series of Tweets on the leak....
  • A deep dive into Search Console performance data filtering and limits
    Wednesday, October 19, 2022 from Official Google Webmaster Central Blog
    Google Search performance data is the most widely used data in Search Console. This post explains in detail the data available and how Google processes it, including privacy filtering and other limitations related to serving latency,...
  • New Google Ad Labeling
    Saturday, October 15, 2022 from Aaron Wall's SEO Book.com -
    TechCrunch recently highlighted how Google is changing their ad labeling on mobile devices. A few big changes include: ad label removed from individual ad units where the unit-level label was instead becomes a favicon a "Sponsored" label...
  • Introducing site names on Google Search
    Friday, October 14, 2022 from Official Google Webmaster Central Blog
    Today, Search is introducing site names on mobile search results to make it easier to identify the website that's associated with each result, and we're sharing how you can indicate your preferred site name with structured data.
  • Refreshed guidelines for site owners
    Thursday, October 13, 2022 from Official Google Webmaster Central Blog
    In 2002 we launched a page with a set of guidelines for site owners that gave an overview of best practices when it came to building a site. We called this page "Webmaster Guidelines" and it's been with us ever since. Since then we added...
  • Back in business: Search Central Live events
    Thursday, October 13, 2022 from Official Google Webmaster Central Blog
    The first of the Search Central Live events is going to happen in-person in Singapore on November 24, 2022. Registrations are now open until November 15 and we welcome you to fill out the form for a chance to secure your spot at the...
  • The new HTTPS report in Search Console
    Tuesday, September 13, 2022 from Official Google Webmaster Central Blog
    Google Search Console has a new report called HTTPS, which provides more information regarding the HTTPS status of the site and make it easier to understand which pages are not served over HTTPS, and why not. Use this report to get...
  • New Search Console Merchant Listings report: expanding eligibility with Product structured data
    Tuesday, September 13, 2022 from Official Google Webmaster Central Blog
    Google is pleased to announce expanded eligibility for enhanced product experiences in Google Search through the use of Product structured data. These enhanced product experiences were previously only open to Merchant Center users. We're...
  • Google Helpful Content Update
    Friday, August 19, 2022 from Aaron Wall's SEO Book.com -
    Granular Panda Reading the tea leaves on the pre-announced Google "helpful content" update rolling out next week & over the next couple weeks in the English language, it sounds like a second and perhaps more granular version of Panda...
  • What creators should know about Google's helpful content update
    Thursday, August 18, 2022 from Official Google Webmaster Central Blog
    We're launching what we're calling the “helpful content update” that's part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results. This post contains more about the...
  • New in structured data: Pros and cons
    Friday, August 5, 2022 from Official Google Webmaster Central Blog
    Product reviews are a valuable resource for users researching which product to buy. Product reviews often contain a list of pros and cons, which our research has shown to be popular with shoppers when making their purchasing decisions....
  • Announcing the new Search Console Video index report
    Monday, July 11, 2022 from Official Google Webmaster Central Blog
    To help you understand the performance of your videos on Google, and identify possible areas of improvement, Search Console is launching a new report called Video indexing. We will roll out this change gradually over the next few months,...
  • Googlebot and the 15 MB thing
    Monday, June 27, 2022 from Official Google Webmaster Central Blog
    We're addressing some questions we've received the past few days in response to our documentation update about Googlebot handling up to 15 MB of data on request.
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