Onlineability news feed

Facebook criticised over privacy

Fri, 03 Jul 2009 08:48 GMT

The social networking site comes under fire for planned changes to privacy settings.

How to Get Audiobooks Onto Your Zune – and Off Again

Fri, 03 Jul 2009 08:00 GMT

Although I am a professional writer and blogger, although I keep up with the latest tech trends, although I am, might I say, something of a geek, I do not iPod. I don’t even iPhone. This is not a political nor even a religious position, it is simply the Way That It Is.

When Microsoft released the Zune, I scoffed. Until one day, I sauntered past the Zune display at a local Mega-Duper-Mart and, out of the corner of my eye, caught a glimpse of a sight so hideously ugly, so repulsive in all its aspects, that I stopped dead in my tracks. The Brown Zune. Truly glorious in its ugliness, the Brown Zune features design that puts Soviet prison designers to shame – a squat, brick-like shape sheathed in a brown exterior whose ugliness is only increased by the green highlights when the light hits the device just so.

I had to have one. And that dream came true one happy Christmas morn when I opened my present from my then-girlfriend – pure Brown Zuney goodness.

To be honest, it’s not at all a bad media player. The desktop software is pretty good, if a little resource-hungry; the sound and video are great; the device’s interface is at least as good as any other media player’s interface (yes, including iPod’s) – all in all, I’m happy with my Zune.

Except for one big thing. Although a firmware update some time ago added audiobook functionality to the Zune, in its infinite wisdom Microsoft decided they wouldn’t add it to the desktop software. Instead, Zune users need to use third-party software – Audible’s for Audible audiobooks, Overdrive for everything else – to transfer audiobooks onto the Zune. I am not an Audible member, so I haven’t really used their audiobook manager, but I do use Overdrive quite a bit. Unfortunately, it’s a little weird, especially when it comes to deleting audiobooks from your Zune.

One thing neither Microsoft nor anyone else has seen fit to make easy, though, is how to get audiobooks from non-Audible and non–Overdrive sources onto your Zune. Maybe you have an audiobook on CD that you’ve checked out of your library, or one that you own. Because of licensing issues, it can be difficult and in some cases impossible to find those files online – and in any case, why should you re-purchase an audiobook you already have in your possession, just for the “privilege” of listening to it on your Zune instead of on 18 CDs?

Now, you can rip the files and install them like any other music file, but you’d better listen straight through, because you won’t be able to resume playing from wherever you left off. You can also rip the files and edit the ID3 tags, setting the genre as”Podcast”, which will put all the files onto your Zune as a podcast, allowing you to stop and resume – but in my tests of this technique, the files came out in a random order that was useless. Since many audiobooks have tracks every 2 or 3 minutes, you can end up with hundreds of files for a long book, and searching every few minutes for the next one when you’re barreling down the freeway isn’t exactly a relaxing way to enjoy a book.

Fortunately, there is a way to make the Overdrive audiobook manager work for you and, with a little work (not a lot) you can rip audiobooks to your Zune, and remove them, quite easily. Here’s how.

Using Overdrive with Overdrive Audiobooks

The Overdrive Media Console is used most often by libraries for handling DRM’ed, time-limited audiobook downloads for their clients. My library, for instance, offers audiobooks for a three-week “Checkout”, during which the title is unavailable to other patrons. It’s not the greatest thing ever, but it’s a fair-enough compromise between publishers and rights-holders who would prefer people buy books and libraries and their patrons who are committed to the free exchange of information.

When you check out an Overdrive book, you download an ODM file to your hard drive which is opened by default with the Overdrive Media Console, which will download the actual book. Once it’s on your computer, you can listen to it in Overdrive, or transfer it to a device. To install it on your Zune, connect your Zune and then close the Zune software (which will probably open when your PC detects that the Zune is present). Now, simply select the book you want to transfer (unfortunately, Overdrive Manager cannot transfer multiple titles at the same time) and hit the “Transfer” button, which will open the Overdrive Transfer Wizard. The Transfer Wizard will find the Zune, then ask you which parts you want to transfer over—usually, you’ll select “All”, hit “Next”, and wait; when the files are all transferred over, click “Finish” to return to the Overdrive Manager.

Deleting audiobooks you’ve already put on your Zune is… well, it’s weird. If you delete the book from the Overdrive Media Console window, it deletes it from your hard drive, but not from your Zune. So don’t do that. Instead, you want to select the book and, in a stunning break with intuition, click “Transfer” as if you were going to put the book on your Zune. Wait for the Zune to be detected, then deselect all of the parts of the audiobook in the Transfer Wizard. Hit “Next” and wait for the Transfer Wizard to do it’s thing – think of it as replacing the files that are on their with the no files you want. Hit “Finish” and the audiobook is gone from your Zune.

Creating Audiobooks from Your Own Mp3s

If you have your own audiobooks that you’d like to listen to on your Zune, you’re going to have to do a little prep-work, essentially fooling Overdrive into thinking you have an “official” Overdrive audiobook. You’ll use a couple of pieces of free third-party software to make this all work.

1. Rip the Audiobook

First of all, if the audiobook isn’t already converted to mp3, you need to rip the audiobook. I use CDex for this, although you can use any ripper, even the one built into Zune. To save space on your Zune, you can greatly reduce the bitrate from what you’d use for music – the spoken voice simply isn’t all that complex. 128k is more than adequate for most audiobooks – 64k will sound perfectly good, even. You can also rip in mono, cutting the file size in half. If your mp3 convertor has a setting to optimize for speech, use it – it will make sure that the least data loss occurs in the richest parts of the human voice.

2. Merge the Files into One Big File

This step is not strictly necessary, but when it comes time to delete files (see below) you’ll be glad you did it. Use an mp3 merging program – I like mergemp3, which is free and easy to use – to combine all of the files in your audiobook into one giant mp3 file. This is much easier to work with – some long books take up 25 or more CDs, each with 10, 20, or more tracks – that’s a lot to keep track of! Using mergemp3, you just select the folder where your files are, hit “merge”, select a file name and a place to save the file, and wait a few minutes. Make sure you save the file to its own folder – this will be important in step 3.

3. Create the Guide File and Transfer with Overdrive

Now you have a great big mp3, but you don’t quite have something the Zune will recognize as an audiobook. What you need is a WAX file, which is basically the meta-information that defines the mp3 (or mp3s if you did not merge them) as an audiobook. To create this, download the Zune Overdrive Wax Creator. Before you run it, tough, go online and find a picture of your book’s cover and save it in the same folder as your ripped audiobook (make sure it’s in JPG format).

When you run the Wax Creator, it will immediately ask you to choose the folder where your audiobook’s files are stored. Find it, click next, and wait – the program will scan the folder, create a file listing all the mp3 files in the folder (which is why you want just the audiobook and the cover image in the folder), add the cover image, and open the Overdrive Transfer Wizard. Now, you can transfer the file just as you would any normal Overdrive audiobook.

Delete Audiobooks with Overdrive

What you’ll notice when you make your own audiobooks is that they don’t show up in the Overdrive Manager like “proper” Overdrive audiobooks do. And if you try to delete them the same way – by running the Transfer Wizard and opening the Wax file for your audiobook, then deselecting the files associated with it – the Transfer Wizard will give you an error.

So how do you delete your audiobooks? If you haven’t updated to version 3 of the Zune firmware, there’s a registry hack you an use to mount your Zune as a hard drive, allowing you to browse the directory structure and manually delete the files. This doesn’t work for people with up-to-date Zunes, though.

All is not lost, however – you can still fairly easily remove your audiobook files from your Zune, using Overdrive. To do so, initiate a transfer and click the “Advanced” on the screen that pops up after it’s detected your Zune. In the new screen, click the “Browse” button, which will open a new window allowing you to examine the contents of the Audiobooks folder on your Zune. Drill down to the folder containing the book you want to delete and right-click it – there’s only one option in the right-click menu, and that’s “Delete”. Select it, cancel out of the Advanced options, cancel out of the Transfer Wizard, and you’re done.

Hopefully Microsoft will add better support for audiobooks in the next version of the Zune Desktop – ripping audiobooks and listening to them on your Zune should be at least as easy as ripping music CDs to your Zune, which the Zune desktop software does automatically (it will even set that as the default action to take when you insert a CD, if you let it). Until Microsoft comes to its senses, though, it’s nice to know that you don’t have to carry a box of 26 discs and a CD player to listen to your latest audiobook. Like me, you can fly your Ugly Brown Zune with pride!

Header photo courtesy of yngrich via Flickr

Dustin M. Wax is the project manager at Stepcase Lifehack. He is also the creator of The Writer's Technology Companion, a site devoted to the tools of the writing trade. When he's not writing, he teaches anthropology and gender studies in Las Vegas, NV. He is the author of Don't Be Stupid: A Guide to Learning, Studying, and Succeeding at College.

Follow him on Twitter: @dwax.

How to Hire A Web Design Firm

Fri, 03 Jul 2009 07:00 GMT

How many times have you heard stories of people who hired web firms to design and develop their web sites and either got substandard sites or the developer ran off with their money? Or what about the entrepreneur who “hired” his nephew/friend/daughter to design the site for free, and the results were disasterous and this small business owner didn’t feel comfortable offering much constructive criticism on a job done for free?

As a small business consultant, I’ve heard these stories so many times. And I go back and forth between feeling heartbroken and really angry on behalf of my clients, for what they endured before finally seeking help. That is why I decided to write this series of four articles on web sites for small business. Today, in the third article in this series, I’ll share with you my best tips for hiring a web design firm.

When you hire a web firm, your job as a savvy consumer is to make sure your web firm has the right components as well as the answers to several questions before you give them your hard-earned money. Here are some things to look for and questions to ask, as well as a few red flags to watch out for:

Look For This: A Real Business

Your web design firm should be a real business. That doesn’t necessarily mean that they need a big office and overhead. What it does mean, however, is that you should probably avoid hiring your family members, friends, and “that guy you know from church” as your web developer. You need a business relationship with your web team for many reasons, including so that you can feel comfortable negotiating, providing honest and critical feedback, and being straightforward if there’s ever a time when you aren’t happy with your firm’s work.

Don’t be afraid to ask for references. You should be able to get a couple of client names and phone numbers so you can talk to real people and get a solid feel for what it’s like to work with this team.

Look For This: A Web Site

Your web firm should have a web site — a good one. It doesn’t have to be designed in a style that you like, but generally speaking, it should have the components I talked about in my last article. Don’t let any web firm tell you that they’ve been so busy working on clients’ projects that they haven’t designed their own site. If they don’t know that a strong web site is the calling card for their business, they probably shouldn’t be designing a web site for your business.

Further, you need to see a portfolio of their previous work and it should be easy to find on their web site. Most of the porfolio sites should still be live. However, if you come across some sites have changed or that are no longer live, don’t necessarily hold that against the developer. In this economy, companies are going out of business right and left. Plus, companies often re-design their sites and may or may not use the same team to do it.

Question to Ask: What are the components that my web site should include?

If your web firm starts to answer this question without asking about your business, consider that a pretty big red flag and run the other way. There are some general components that most business web sites should have (print out my last article for easy reference), however when you’re working with a web firm, they shouldn’t answer this question unless they know more about what you do, what industry you’re in, and what you want your web site to accomplish for your business.

Question to Ask: Will you design my site from scratch or use templates?

A strong web design firm will design an original site for you. They won’t send you a site design that looks generic, or that is based on a pre-fab template. Price can be a good indicator for whether your team is using templates or original designs. If the estimate for your site is under $1,000, it’s more likely that you’re not getting an original design. However, I’ve seen several firms charge what I consider a ridiculous amount of money to provide a pre-fab template site.

Why is a template bad? You want your web site to stand out as original and distinct. Your site should be designed to carefully reflect your brand. How much can a template design represent your brand, if others around the world have the exact same web site that you have? What distinguishes you from them? Smart investing in your business makes sense, and for most businesses, investing in a solid web site that incorporates at least the elements I recommend, as well as embodies your branding, makes for a strong ROI.

Question to Ask: How will you incorporate search engine optimization principles into my site?

When you ask this question, if all they do is talk about meta tags and keywords, that’s a big red flag. If a web firm is serious about their business, they should know and understand principles of SEO and how these principles apply to the code, the copy, and all of the content of your site.

If they talk to you about using Flash for your site, ask them if that will cause any problems getting your site content indexed. Take note of how they answer this question. The actual answer is murky and complex and they shouldn’t just say, “Flash isn’t a problem for Google.”

Question to Ask: Do you work with or have a business relationship with any small business consultants?

The best web firms often have business consultants on staff or have a relationship with small business consultants who can work with clients on developing business concepts that may not have been addressed previously. For example, if a client wants a web site that reflects his/her brand, but that brand hasn’t been fully developed, it helps the web team create a better site if a small business consultant is involved.

But beware: the wrong consultant can muddy the waters, while the right consultant, one who understands both sound business principles as well as technical jargon and web lingo can often bridge the gap between developer and client, making the communication smoother and providing key contributions that make the end product much stronger.

In fact, you may want to look for a small business consultant first, before you hire the web team. A good consultant should have a relationship with designers and developers s/he’s worked with before. This is a great way to get the benefit of working with someone your consultant has already vetted, and your consultant can get better pricing than you’d get on your own. Plus, if you choose the right consultant, you can have him or her working with you and your web team as an intermediary, and s/he can head off any potential disasters, keep your team accountable, and manage the project for you so you can focus on your business.

Look For This: Pricing

Just like any other industry, there are those who will overcharge and those who try to undercut the competition. Your challenge is to find the pricing balance. If you pay too little in terms of the dollar amount for your web site, you may pay more in other ways.

Several experts suggest that you can outsource your web design to overseas developers to get a fabulous web site for a very, very low price. While there are cases where this strategy can work, you must be cautious. There are many unseen costs associated with this kind of overseas outsourcing.

First, if you don’t know how to find a reliable, high quality team overseas, you risk giving your money and/or sensitive personal information to unscrupulous vendors.

Second, when you work with overseas vendors, you may experience language barriers that are difficult to overcome. This can result in disaster for your web site. Don’t get me wrong — there are some phenomenal web firms around the world, and you can get a good price, but road to finding these firms is littered with firms that will provide shoddy work or worse.

[Note: I'm frequently asked if eLance is a good place to find a web design firm. On the whole, there are both phenomenal and terrible designers on eLance. You'll find freelancers who are excellent at what they do, folks who are just average, unscrupulous people who will do poor work and run away with your money, and people who are just starting out and using eLance as a means to providing low-cost web sites in order to build their portfolio. Like eBay, you can check ratings and reviews from former clients, but in my experience, these reviews aren't always accurate indicators of future performance. Can you get a fantastic price working through eLance? Sure. But you're taking a gamble: you may ultimately pay a higher price if you don't get what you want and can't get your money back, then have to pay another designer to fix things. My best advice for working via eLance is to use the Escrow system. Don't pay more than half upfront, and don't pay for the completed design until everything is done.]

The best solution is to work with a reputable firm with references that will take your budget into account and find high quality solutions that fit what you can afford.

Question to Ask: Can you develop my site in a content management system?

If you want to manage your site yourself without learning HTML or Dreamweaver, ask your web team if they can develop your site using a content management system. Within this framework, you should be able to manage your site, including editing, adding pages, deleting pages, and more, from virtually anywhere in the world that you can access the web via a browser.

The Most Important Thing You Should Know:

Your contact at your web firm should be able to talk to you in your language, but also be able to easily converse with the programmers. You need someone who can explain things that you don’t understand without being condescending, and make web principles you should know accessible. Customer service is paramount in the web industry, and you want someone who will return your e-mails and phone calls in a timely manner.

Keep in mind that while the design responsibilities fall squarely on the shoulders of your web design firm, you have some responsibilities as well. Next week, in the last article in this four-part series, I’ll talk about how you can help your web design firm create a phenomenal web site for your business.

Susan Baroncini-Moe started her entrepreneurial adventures with a lemonade stand. Now, Susan is the CEO of Business in Blue Jeans, dedicated to helping you turn your passions and expertise into a passive income-generating business you can run from home or anywhere in the world. Learn more at businessinbluejeans.com. Other links: Business in Blue Jeans Blog Business in Blue Jeans e-zine

Art attack

Fri, 03 Jul 2009 06:49 GMT

Bill Thompson on mixing art and technology

Billions stolen in online robbery

Fri, 03 Jul 2009 05:22 GMT

Details emerge of why billions in virtual cash disappeared from a virtual bank in Eve Online.

Hybrid cars to make noise to help blind pedestrians

Fri, 03 Jul 2009 05:01 GMT

Japan considers adding noise-making devices to quiet hybrid cars to improve safety for blind pedestrians.

Regulators eye Google book deal

Fri, 03 Jul 2009 04:00 GMT

US anti-trust regulators are to examine Google's $125m deal with book publishers to settle copyright issues, reports say.

Buy right

Fri, 03 Jul 2009 03:35 GMT

Brussels aims to help net shoppers

Mixed results for green IT goals

Fri, 03 Jul 2009 01:54 GMT

A majority of tech workers in the public sector do not know about the emission reduction targets they face, says a survey.

Judge to acquit MySpace 'bully'

Thu, 02 Jul 2009 15:28 GMT

A woman accused of "cyber-bullying" a 13-year-old girl who later committed suicide is tentatively acquitted.