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	<title>IS-direct marketing</title><description>IS-direct marketing Feed Informer</description><image>
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	<title>Women's Health SA launch backed by multichannel push</title>
	<description>The launch of a new fitness magazine in South Africa is beginning with an online-only debut on September 9 and will be followed by a direct mail push. Women's Health South Africa, a venture from Rodale Inc and South African publisher Touchline Media, will first appear on newsstands there on October 21.
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	<source url="http://feeds.feedburner.com/DMNewsMediaCirc">Latest articles for Media/Circulation from DMNews</source>
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	<pubDate>Fri, 21 Aug 2009 04:24 GMT</pubDate>

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	<title>How to tune in to direct response radio</title>
	<description>"Radio doesn't work... we know, we've tried it." That the reception that I am used to receiving from clients. Based on a single mishandled, poorly targeted, untracked radio test, they come to the determination that the entire medium has no merit for their particular product or service.
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	<pubDate>Sun, 26 Jul 2009 18:00 GMT</pubDate>

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	<title>In circ: Farewell, friends</title>
	<description>It's been a little more than a year since DMNews launched its first-ever circulation marketing newsletter. My, how times have changed. Headlines from our premier issue included NYT presses into Philadelphia, O at Home redesigns for rate base increase and Chicago Tribune expands local footprint. In the following months, we began printing fewer stories about expansion, and more about closings, cutbacks and alternatives to print.
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	<pubDate>Thu, 21 May 2009 11:40 GMT</pubDate>

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