IS-direct marketing

PrivatAir taps Ink to redesign custom magazine

Thu, 25 Jun 2009 06:50 GMT

PrivatAir, a company that offers private flights to VIPs and executives, has signed Ink Publishing to helm a relaunch of its custom magazine in July. The 6,500-circulation quarterly, PrivatAir — the magazine, is offered on board PrivatAir flights and on all business-class services operated by partners Lufthansa, Swiss International Airlines and KLM, and at some luxury hotels in Europe and the Middle East. It's also direct mailed to PrivatAir clients and subscribers worldwide.

National Geographic retains Epsilon

Fri, 22 May 2009 08:31 GMT

National Geographic Society, publisher of the more than 5 million circulation National Geographic magazine, has retained Epsilon for database hosting and marketing services. The nonprofit has been an Epsilon database client since 1997 and also uses the agency's e-mail and Epsilon Targeting services to manage and market to its 45 million-member database.

In circ: Farewell, friends

Thu, 21 May 2009 11:40 GMT

It's been a little more than a year since DMNews launched its first-ever circulation marketing newsletter. My, how times have changed. Headlines from our premier issue included NYT presses into Philadelphia, O at Home redesigns for rate base increase and Chicago Tribune expands local footprint. In the following months, we began printing fewer stories about expansion, and more about closings, cutbacks and alternatives to print.