sam karp feeds Feed Informer http://feed.informer.com/images/fd.gif http://feed.informer.com/ http://app.feed.informer.com/digest3/D5P18FDOXP.html Respective post owners and feed distributors http://feed.informer.com/ <div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://blog.samkarp.com/.a/6a00d834547b6969e2011571ceed51970b-pi" style="display: inline;"><img alt="Logo-saturn" border="0" class="at-xid-6a00d834547b6969e2011571ceed51970b" src="http://blog.samkarp.com/.a/6a00d834547b6969e2011571ceed51970b-800wi" title="Logo-saturn"></img></a> <br>Can award-winning advertising fix a broken business model?</p><p> No.</p><p> Let's take a closer look at Saturn.</p><p> In 2005, according to Nielsen Monitor-Plus, <a href="http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003539301">GM spent $215 million</a> advertising its Saturn brand. </p><p> Saturn's profit that year: $0. </p><p> Saturn had a strong following of enthusiastic customers when it launched in 1990, but here's the problem: the cars never made a profit. Not even Goodby, Silverstein's award-winning advertising could fix an unprofitable business model. Advertising never can.</p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/SamKarp?a=UQKXZiwi83E:X6H9nWTKIYQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/SamKarp?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/SamKarp?a=UQKXZiwi83E:X6H9nWTKIYQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/SamKarp?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/SamKarp?a=UQKXZiwi83E:X6H9nWTKIYQ:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/SamKarp?i=UQKXZiwi83E:X6H9nWTKIYQ:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/SamKarp?a=UQKXZiwi83E:X6H9nWTKIYQ:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/SamKarp?d=7Q72WNTAKBA" border="0"></img></a> </div> http://feedproxy.google.com/~r/SamKarp/~3/UQKXZiwi83E/a-broken-business-model.html Sam Karp http://feedproxy.google.com/~r/SamKarp/~3/UQKXZiwi83E/a-broken-business-model.html? Mon, 06 Jul 2009 19:30 GMT