08/22Transform Data's Impact: Pick The Right Success KPI!
Your analysis provides clear data that the campaign was a (glorious) failure. It c...
03/07Winning With Data: Say No To Insights, Yes To Out-of-sights!
If there is one thing the universe agrees on, it is that you should just provide d...
02/07Robust Experimentation and Testing | Reasons for Failure!
Since you're reading a blog on advanced analytics, I'm going to assume t...
01/04The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)
I was reading a paper by a respected industry body that started by flagging head f...
08/09Increase Analytics Influence: Leverage Predictive Metrics!
Almost all metrics you currently use have one common thread: They are almost all b...
07/05Marketing Analytics: Attribution Is Not Incrementality
One of the business side effects of the pandemic is that it has put a very sharp l...
01/18Small, But Mighty: A Resource for Small Nonprofit Leaders
Note from Beth:  I’m honored to be a member of the Leap Ambassadors Communit...
11/13Book Review: Engine of Impact – Essentials of Strategic Leadership ...
Last week I attended the launch of the book, Engine of Impact: Essentials of Strat...
01/10Five Tips for Practicing Public Relations in Asia
This article is the fifth in a series adapted from Alaimo’s book “Pitch, Tweet, or...
01/03Key Digital Trends for 2017 | Study by social@Ogilvy
This post appears courtesy of Ogilvy. The full study by Marshall Manson and James ...
01/03Hyperglobalization and Hyperdemocratization: Implications for Publi...
Dr. Dejan Verčič, Professor and Head of Centre for Marketing and Public Relations ...
12/21Reputation as Pillars of Value | The 2016 US Reputation Dividend Re...
Warren Buffet’s much repeated mantra ‘We can afford to lose money — even a lot of ...
12/21Celebrating 60 Years of IPR: The Heart Beneath the Science
Writing from New York, the weather has finally turned. It’s freezing now. We brace...
12/21Top Research Insights from IPR’s Fifth Annual Research Symposium in...
The Institute for Public Relations (IPR) celebrates 60 years this year and hosted ...
12/15Predicting Employee Dissent Expression in Organizations: A Cost and...
Author(s), Title and Publication Zhan, M., & Hample, D. (2016). Predicting emp...
12/15The Message Design Logics of Organizational Change
Author(s), Title and Publication: Barbour, J. B., Jacocks, C. W., & Wesner, K....
12/15On Changing Organizational Cultures by Injecting New Ideologies: Th...
Author(s), Title and Publication: Wines, W. A., & Hamilton III, J. B. (2009). ...
12/15First Steps: Linking Change Communication to Change Receptivity
Author(s), Title and Publication: Frahm, J., & Brown, K. (2007). First steps: ...
12/13The Happy Healthy Data Nerd: Using Your Personal Health Data to Sup...
The passion that many nonprofit data nerds feel for our work is a double-edged swo...
12/05New Resource for Nonprofits: The Data Playbook – Practices for Purp...
Join me at Markets for Good on December 6 at 1 pm EST for a FREE roundtable discus...
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