| 08/22 | Transform Data's Impact: Pick The Right Success KPI! Your analysis provides clear data that the campaign was a (glorious) failure. It c... |
| 03/07 | Winning With Data: Say No To Insights, Yes To Out-of-sights! If there is one thing the universe agrees on, it is that you should just provide d... |
| 02/07 | Robust Experimentation and Testing | Reasons for Failure! Since you're reading a blog on advanced analytics, I'm going to assume t... |
| 01/04 | The Most Important Business KPIs. (Spoiler: Not Conversion Rate!) I was reading a paper by a respected industry body that started by flagging head f... |
| 08/09 | Increase Analytics Influence: Leverage Predictive Metrics! Almost all metrics you currently use have one common thread: They are almost all b... |
| 07/05 | Marketing Analytics: Attribution Is Not Incrementality One of the business side effects of the pandemic is that it has put a very sharp l... |
| 01/18 | Small, But Mighty: A Resource for Small Nonprofit Leaders Note from Beth: I’m honored to be a member of the Leap Ambassadors Communit... |
| 11/13 | Book Review: Engine of Impact – Essentials of Strategic Leadership ... Last week I attended the launch of the book, Engine of Impact: Essentials of Strat... |
| 01/10 | Five Tips for Practicing Public Relations in Asia This article is the fifth in a series adapted from Alaimo’s book “Pitch, Tweet, or... |
| 01/03 | Key Digital Trends for 2017 | Study by social@Ogilvy This post appears courtesy of Ogilvy. The full study by Marshall Manson and James ... |
| 01/03 | Hyperglobalization and Hyperdemocratization: Implications for Publi... Dr. Dejan Verčič, Professor and Head of Centre for Marketing and Public Relations ... |
| 12/21 | Reputation as Pillars of Value | The 2016 US Reputation Dividend Re... Warren Buffet’s much repeated mantra ‘We can afford to lose money — even a lot of ... |
| 12/21 | Celebrating 60 Years of IPR: The Heart Beneath the Science Writing from New York, the weather has finally turned. It’s freezing now. We brace... |
| 12/21 | Top Research Insights from IPR’s Fifth Annual Research Symposium in... The Institute for Public Relations (IPR) celebrates 60 years this year and hosted ... |
| 12/15 | Predicting Employee Dissent Expression in Organizations: A Cost and... Author(s), Title and Publication Zhan, M., & Hample, D. (2016). Predicting emp... |
| 12/15 | The Message Design Logics of Organizational Change Author(s), Title and Publication: Barbour, J. B., Jacocks, C. W., & Wesner, K.... |
| 12/15 | On Changing Organizational Cultures by Injecting New Ideologies: Th... Author(s), Title and Publication: Wines, W. A., & Hamilton III, J. B. (2009). ... |
| 12/15 | First Steps: Linking Change Communication to Change Receptivity Author(s), Title and Publication: Frahm, J., & Brown, K. (2007). First steps: ... |
| 12/13 | The Happy Healthy Data Nerd: Using Your Personal Health Data to Sup... The passion that many nonprofit data nerds feel for our work is a double-edged swo... |
| 12/05 | New Resource for Nonprofits: The Data Playbook – Practices for Purp... Join me at Markets for Good on December 6 at 1 pm EST for a FREE roundtable discus... |