| 05/05 | Kill Data Pukes: Split KPIs, Diagnostic Metrics & Influencing Varia... Across every layer of the company, business people get too much data. Hunting expe... |
| 11/26 | Marketing Analytics: Methodologies Trump Metrics! If a conversation is occurring about Data and Analytics, chances are high that it ... |
| 10/21 | Marketing: Win Before You Spend: Pre-Test Creative + Media Sufficie... The most important lesson in Marketing is also the simplest: Successful Marketing ... |
| 09/15 | Data Visualization Tips & Tricks: What Not To Do! The data we deal with has such immense complexity built into it (across metrics, m... |
| 08/20 | Marketing Analytics Mistake #1: Efficiency Without Effectiveness! “Let’s all focus on a single metric, a True North for the entire company!” This is... |
| 07/15 | High-Impact Marketing: Rock Creative Pre-Testing! Prologue. Recent Conversation with CEO B: Me: I saw your ad at the airport the oth... |
| 01/18 | Small, But Mighty: A Resource for Small Nonprofit Leaders Note from Beth: I’m honored to be a member of the Leap Ambassadors Communit... |
| 11/13 | Book Review: Engine of Impact – Essentials of Strategic Leadership ... Last week I attended the launch of the book, Engine of Impact: Essentials of Strat... |
| 01/10 | Five Tips for Practicing Public Relations in Asia This article is the fifth in a series adapted from Alaimo’s book “Pitch, Tweet, or... |
| 01/03 | Key Digital Trends for 2017 | Study by social@Ogilvy This post appears courtesy of Ogilvy. The full study by Marshall Manson and James ... |
| 01/03 | Hyperglobalization and Hyperdemocratization: Implications for Publi... Dr. Dejan Verčič, Professor and Head of Centre for Marketing and Public Relations ... |
| 12/21 | Reputation as Pillars of Value | The 2016 US Reputation Dividend Re... Warren Buffet’s much repeated mantra ‘We can afford to lose money — even a lot of ... |
| 12/21 | Celebrating 60 Years of IPR: The Heart Beneath the Science Writing from New York, the weather has finally turned. It’s freezing now. We brace... |
| 12/21 | Top Research Insights from IPR’s Fifth Annual Research Symposium in... The Institute for Public Relations (IPR) celebrates 60 years this year and hosted ... |
| 12/15 | Predicting Employee Dissent Expression in Organizations: A Cost and... Author(s), Title and Publication Zhan, M., & Hample, D. (2016). Predicting emp... |
| 12/15 | The Message Design Logics of Organizational Change Author(s), Title and Publication: Barbour, J. B., Jacocks, C. W., & Wesner, K.... |
| 12/15 | On Changing Organizational Cultures by Injecting New Ideologies: Th... Author(s), Title and Publication: Wines, W. A., & Hamilton III, J. B. (2009). ... |
| 12/15 | First Steps: Linking Change Communication to Change Receptivity Author(s), Title and Publication: Frahm, J., & Brown, K. (2007). First steps: ... |
| 12/13 | The Happy Healthy Data Nerd: Using Your Personal Health Data to Sup... The passion that many nonprofit data nerds feel for our work is a double-edged swo... |
| 12/05 | New Resource for Nonprofits: The Data Playbook – Practices for Purp... Join me at Markets for Good on December 6 at 1 pm EST for a FREE roundtable discus... |