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	<title>Creativity Reclaimed!</title>
	<description>&lt;h3&gt;Creativity Reclaimed!&lt;/h3&gt;
&lt;p&gt;Creativity plays a huge role in a shopping experience. A window display is the first thing that a customer sees and quite often defines a decision as to whether they enter the store or just pass by. In the current climate, retailers need to attract as much custom as possible and creativity is one of the most enticing ways to do it. &lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.planarama.com/blog/Creativity+Reclaimed%21&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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	<source url="http://www.planarama.com/?q=rss.xml">PLANarama - design produce install</source>
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	<pubDate>Fri, 29 May 2009 05:42 GMT</pubDate>

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	<title>The Third Dimension – 3D Letter Design</title>
	<description>&lt;h3&gt;The Third Dimension – 3D Letter Design by Neil Ellis&lt;/h3&gt;
&lt;p&gt;I’m a great fan of 3D design and in particular 3D letters for signage in window displays. What I love about 3D letters is the way in which they manage to combine a prop and a graphic into one.  They create 3D structure, add depth and get the message across at the same time. &lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.planarama.com/blog/3d_letter_design&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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	<pubDate>Wed, 29 Apr 2009 10:42 GMT</pubDate>

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	<title>Bench Easter Egg Madness</title>
	<description>&lt;h3&gt;Bench Easter Egg Madness by Ben Alder and Neil Ellis&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href=&quot;http://www.bench.co.uk/&quot;&gt;Bench&lt;/a&gt;&lt;/strong&gt; have a really fun and interactive in-store promotion this Easter.  They have teamed up with Thorntons who have provided golden chocolate Easter eggs.  The eggs are hidden in Bench stores and customers who find them receiving a wapping 30% discount. The idea of the window is to grab people’s attention and then communicate the promotion.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.planarama.com/blog/bench+easter+spring+2009+&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
	<link>http://www.planarama.com/blog/bench+easter+spring+2009+</link>
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	<pubDate>Mon, 23 Mar 2009 09:05 GMT</pubDate>

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	<title>Get a Move On!</title>
	<description>&lt;h3&gt;Get a Move On! by Neil Ellis&lt;/h3&gt;
&lt;p&gt;We often get asked to produce moving window displays for the simple reason that if you create movement you will attract people’s attention.  It’s almost impossible to ignore something that’s moving and for that reason people will always be drawn to window displays with movement. &lt;/p&gt;
&lt;h4&gt;New York does it Best&lt;/h4&gt;
&lt;p&gt;&lt;a href=&quot;http://www.planarama.com/blog/moving_window_displays&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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	<pubDate>Wed, 25 Feb 2009 12:43 GMT</pubDate>

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