var digesttext = "Weber Grills boosts engagement, revenue with iPad app (Jul 14, 2010 00:00)
Weber-Stephen Products Co. has released a version of its Weber\'s On the Grill recipe and grilling te..
Clinique print advertising exposes mobile program to critical mass (Jun 24, 2010 00:00)
Cosmetics giant Clinique used mobile to activate its print campaign within Bon-Ton Stores-owned Berg..
Scotts Miracle-Gro promotes lawn care via mobile (Jun 23, 2010 00:00)
Scotts Miracle-Gro is using a new mobile application to share lawn care tips and promote its line of..
Estee Lauder promotes new product launch with interactive mobile ad (Jun 17, 2010 00:00)
Estee Lauder Companies Inc. created an interactive ad for Apple’s iPhone and iPod touch to promote i..
Pepsi’s Tropicana takes national Juicy Rewards program mobile (Jun 14, 2010 00:00)
PepsiCo’s Tropicana Orange Juice brand has brought its popular Juicy Rewards program to the mobile s..
Nestle Purina bulks up mobile strategy with Petcentric app (May 28, 2010 00:00)
Recognizing that pet lovers are increasingly relying on mobile technology for their information need..
Clorox taps mobile to brand itself an authority in stain removal (May 20, 2010 00:00)
The Clorox Co. is using mobile as part of its ongoing strategy to cement its authority in stain remo..
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