» Green Marketing Should Go Beyond Energy Efficiency - EcoHome Magazine
15/05/12 17:07 from Google Search: green marketing
EcoHome Magazine Green Marketing Should Go Beyond Energy Efficiency EcoHome Magazine After eight years studying Americans' thoughts on environmental and energy issues, researcher Suzanne Shelton has learned a few things about how best ..

» ' Multi-national companies' green claims via ads misleading' - Times of India
14/05/12 23:07 from Google Search: green marketing
' Multi-national companies' green claims via ads misleading' Times of India The MECCAS model was used to code the data and understand to the extent of green marketing content in the same. The ads were classified into five categ..

» Episys simplifies all labelling at Magnaflux
11/05/12 09:44 from Yahoo! News - Search Results for green marketing
Magnaflux, a division of Illinois Tool Works Inc, is implementing the Ultimate Gold labelling system from Episys, the global information technology solutions and services company, in a bid to transform their labeling.

» Sunrun Presents: Green Marketing 3.0 - Triple Pundit
11/05/12 02:31 from Google Search: green marketing
Sunrun Presents: Green Marketing 3.0 Triple Pundit By Raz Godelnik | May 10th, 2012 1 Comment While the debate about the death of green marketing is far from being over, we see signs that green marketing is not only living, but also evolvi..

» Guide explains how to market environmentally friendly products to mainstream America
10/05/12 17:34 from Yahoo! News - Search Results for green marketing
Jeff Dubin provides provocative solutions to marketing problems rooted in...

» Guide explains how to market environmentally friendly products to mainstream ... - PR NewsChannel (press release)
10/05/12 16:15 from Google Search: green marketing
Guide explains how to market environmentally friendly products to mainstream ... PR NewsChannel (press release) His book gives guidance to marketers of sustainable consumer products through blog posts he wrote as president of green marketi..

» SPS 2012: Marketing 'green' to the mainstream - Packaging World
09/05/12 19:26 from Google Search: green marketing
Packaging World SPS 2012: Marketing 'green' to the mainstream Packaging World ... of US adults is now creating a $290 billion market for green consumer goods over wide-ranging categories,” says Jacquie Ottman, founder and principal..

» Green claims can make you see red - Belfast Telegraph
08/05/12 09:12 from Google Search: green marketing
Belfast Telegraph Green claims can make you see red Belfast Telegraph Greenwashing describes how companies hide conventional business practices behind a thin veneer of green marketing . Some signs that would point towards greenwashing in a..

» What Green Consumer Polls Should Really Be Asking: Just How Green Are Consumers? - Living Green Magazine
07/05/12 13:17 from Google Search: green marketing
What Green Consumer Polls Should Really Be Asking: Just How Green Are Consumers? Living Green Magazine There may not even be such as thing as “ green” marketing . When the FTC Green Guides are issued in revised form (likely this year), wha..

» What Green Consumer Polls Should Really Be Asking - Triple Pundit
07/05/12 09:13 from Google Search: green marketing
Triple Pundit What Green Consumer Polls Should Really Be Asking Triple Pundit So “ green” marketing is really an umbrella term for educating consumers about the various specific environmental benefits and attributes of one's products o..