» Centro Throws Down Gauntlet to Ad Exchange Arbitragers
16/05/12 15:07 from ClickZ News
Firm launches brand exchange, says other exchanges "failed on their promises to deliver" for publishers.

» Better Targeting With Smarter, Not More, Content
16/05/12 12:00 from ClickZ Experts
An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to them.

» Don't Advertise, Just Deliver
16/05/12 10:00 from ClickZ Experts
Paying attention to the experiences your customers actually have will give you precisely the information you need to succeed on the social web.

» The Magical Email-Social Combo
16/05/12 08:00 from ClickZ Experts
Tips to connect your email and social programs for maximum impact. Part one in a two-part series.

» On-Site SEO Still Works
16/05/12 06:00 from ClickZ Experts
How can you make your consumers' visit more productive using data you already have?

» Are You Harnessing the Power of the Email Channel?
16/05/12 04:00 from ClickZ Experts
Developing highly engaged email subscribers is a strategic process that emphasizes content quality over quantity.

» Unlike GM, Ford Is Still Bullish on Facebook Ads
15/05/12 22:28 from ClickZ News
Automaker tells ClickZ it will continue advertising on the social site.

» Digital Co-op Ads Are Ignored by Some SMBs
15/05/12 21:43 from ClickZ News
$450M in potential digital ads for SMBs from manufacturers will go unused.

» 50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK
15/05/12 21:02 from ClickZ News
Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy.

» Xerox Selectively Tests Emerging Marketing Platforms
15/05/12 18:36 from ClickZ News
A Twitter campaign increased followers by 50%.

» ESPN and Twitter Ad Program Links Social to TV
15/05/12 14:31 from ClickZ News
New partnership starts immediately with NBA playoffs.

» Adobe Tool Eases iPhone Content, Social Sharing
15/05/12 14:20 from ClickZ News
Condé Nast and Wenner Media have tested.

» Obama's May Surprise
15/05/12 12:00 from ClickZ Experts
When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers.

» Social Media Ad Spending to Reach $9.8 Billion
15/05/12 10:00 from ClickZ News
BIA/Kelsey predicts local social ads to grow to $3.1B in 2016.

» Awaiting the Invitation
15/05/12 10:00 from ClickZ Experts
The role of social media is about listening and providing value that supports the constant consumer dichotomy.