» The Power of the Games Console in Disease Management
28/01/14 23:30 from Pharma Evolution:
We all accept that technology is changing the way that we treat diseases, and using gaming technology is an innovative way of reaching out to a patient group that interacts with smart devices on a daily basis.

» Electronic Health Records & Healthcare Drift: What Kind of Service Am I Getting Now?
28/01/14 23:16 from Pharma Evolution:
Electronic health recordkeeping is changing healthcare, and not always for the better.

» Will Pharma's Global Customers Redefine Maslow's Hierarchy of Needs?
27/01/14 23:40 from Pharma Evolution:
Other industries have shown that the world is demanding more low-price products to improve and simplify their lives. Will the same spirit that reshaped the mobile phone business redefine pharma?

» New Business Models for Aging Drugs: The Advantage of Repurposing
27/01/14 20:45 from Pharma Evolution:
Drug repurposing can be a "win-win" opportunity for patients and the industry.

» Lifecycle Management & Suspicions of Snake Oil Marketing
15/01/14 21:00 from Pharma Evolution:
If marketing for pharmaceutical lifecycle extension and management is not taken seriously and handled responsibly, we can expect to see the public's opinion and trust of the industry continue to plummet.

» Reading the Tea Leaves: Predictions for Pharma's Future
15/01/14 18:15 from Pharma Evolution:
Long-term, the industry must shift from niche thinking and find ways to supply more of the world's patients, if it is to remain profitable. Short-term, companies will cling to the status quo, but outside forces will drive change.