Friday, November 1, 2024 from Adweek Feed
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the...Friday, November 1, 2024 from Adweek Feed
It's the end of an era for CBS News as Norah O'Donnell prepares to step down from the CBS Evening News anchor chair following the election. But before she moves on to her broader role at the network, she has one more Election Night to...Friday, November 1, 2024 from Adweek Feed
Tuesday, Oct. 22 In a close fight for the night's most-watched cable news program, The Five narrowly edged out Jesse Watters Primetime by 2,000 total viewers: 3.642 million vs. 3.640. But Watters was the clear winner in the Adults 25-54...Friday, November 1, 2024 from Adweek Feed
"From a very young age, I was involved in international commerce, and that's always been a passion of mine," Anick Beaulieu told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. In January...Friday, November 1, 2024 from Adweek Feed
We're entering the final weekend of the 2024 election cycle, which also means that we're entering the final weekend of election-related advertising... at least until the 2026 midterms. Due to the close race between Vice President Kamala...Friday, November 1, 2024 from Adweek Feed
Beyonce is not the only one who can have a renaissance moment. From the rise of interactive storytelling to the democratization of content creation, marketers are doing their best to keep up with the evolution of content development. But...Friday, November 1, 2024 from Adweek Feed
Jai Kibe is the new chief marketing officer at Chobani, the brand announced on Thursday. Kibe comes from consulting outfit Gartner, where he had been executive partner, CMO advisory. Prior to that, he held senior marketing roles at...Friday, November 1, 2024 from Radio & Television Business Report » Adbiz
Why are so many self-introductions cringe-worthy? Public speaking expert and veteran PR pro Rosemary Ravinal remarks, "It’s one of the FAQs in my workshops." In this column, Ravinal sets the groundwork for polished, succinct, and...Friday, November 1, 2024 from Adweek Feed
A weightlifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro. Created by agency TBWA\Media Arts Lab and directed by the collective Megaforce, the playful...Friday, November 1, 2024 from Adweek Feed
From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions, workshops, and special events, like...Friday, November 1, 2024 from Adweek Feed
Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen's accredited National Television service and renewed accreditations for Nielsen's National Panel measurement. According to...Friday, November 1, 2024 from IAB SmartBrief
AI-generated avatars are becoming vital in marketing, with companies like D-ID leading the charge by creating realistic perso - More - Friday, November 1, 2024 from IAB SmartBrief
Lumi, an AI startup founded by former NFL player and activist, Colin Kaepernick, aims to help creators maintain control of t - More - Friday, November 1, 2024 from IAB SmartBrief
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TikTok Shop is expanding its live shopping presence in the US by encouraging brands to increase livestream frequency and dura - More - Friday, November 1, 2024 from IAB SmartBrief
Roblox continues to be a significant platform for user engagement, with nearly 80 million daily users exploring self-expressi - More - Friday, November 1, 2024 from IAB SmartBrief
Disney's holiday ad strategy targets 90% of viewers planning to maintain or increase their shopping budgets this season, targ - More - Friday, November 1, 2024 from IAB SmartBrief
Ryan Reynolds stars in a new ad for Mint Mobile's Mint Kids plan, alongside a high-pitched miniature version of himself. - More - Friday, November 1, 2024 from IAB SmartBrief
Dunkin' has embraced the recent "unhinged" social marketing trend for Halloween with flirtatious posts from a spider-themed d - More - Friday, November 1, 2024 from IAB SmartBrief
Research from the RIKEN Center and Waseda University shows that polite prompts can enhance AI chatbot performance, reduce bia - More - Friday, November 1, 2024 from IAB SmartBrief
In 2025, we're convening in Palm Springs, California for three days of agenda-setting discussions, thought-provoking panels, - More - Friday, November 1, 2024 from IAB SmartBrief
Approximately 200 million people in the U.S. play casual games for an average of about 30 to 60 minutes per day. - More - Friday, November 1, 2024 from IAB SmartBrief
Edgar Allan Poe or William Shakespeare Check your answer here.Wednesday, October 30, 2024 from Radio & Television Business Report » Adbiz
Hispanic consumers are fueling 16% of total consumer packaged goods (CPG) growth in the United States, with spending trends that vary from non-Hispanic counterparts in both dollar and unit sales, as well as the channels they shop.Wednesday, October 30, 2024 from Radio & Television Business Report » Adbiz
SiriusXM Media has opened GroupM clients to a new audio-focused data clean room integration with LiveRamp, powered by Habu, thanks to an exclusive arrangement announced on Wednesday by the satellite and streaming-focused audio content...Wednesday, October 30, 2024 from Radio & Television Business Report » Adbiz
![Little children trick or treating [Photo: 123rf]](https://rbr.com/wp-content/uploads/108606027_l_normal_none-150x120.jpg)
We don't mean to scare you, but the ghosts, goblins, and monsters are preparing to come out on Thursday. When that happens, it's going to frighten away the Early Bird carrying all of those discounts to Forecast 2025. Wipe away the fear...Wednesday, October 30, 2024 from Radio & Television Business Report » Adbiz
The Southern California-headquartered radio imaging, voiceover, programming, podcasting and jingles company led by President Dave "Chachi" Denes is gaining entry into the Great White North, starting in January. Monday, October 28, 2024 from Radio & Television Business Report » Adbiz
"Downward stock moves have gone hand in hand with negative earnings revisions," notes MoffettNathanson analyst Rob Fishman. "The media landscape has grown bleak, and most media stocks have seen a similar picture." Yet, Fishman asks, for...Monday, October 28, 2024 from Adrants
Whoever said that no publicity is bad publicity hasn't seen some of the worst-ever tech ads. According to Coherent Market Insights, the TV ad spend last year was worth $212.27 billion and is on pace to expand to $298.12 billion by 2030....Monday, October 28, 2024 from Radio & Television Business Report » Adbiz
As younger audiences gravitate toward streaming platforms, sports media companies must adapt to the growing demand for streaming options and on-demand content to remain relevant. That's the key insight offered to TV station owners...Friday, October 25, 2024 from Radio & Television Business Report » Adbiz
Please Login to view this premium content. (Not a member? Join Today!)Tuesday, October 22, 2024 from Radio & Television Business Report » Adbiz
Connected TV advertising measurement and delivery platform Innovid is teaming up with Alltold, a "responsible technology pioneer building AI to understand bias, stereotypes, and inclusion in creative content," for a report that shares...Monday, October 21, 2024 from Radio & Television Business Report » Adbiz
What's coming for broadcast radio and television in the year ahead? The Forecast 2025 Executive Super Session offers the best take on whether storm clouds are on the horizon or if seeds for growth will spring in a few months.Friday, October 18, 2024 from Radio & Television Business Report » Adbiz
Minneapolis investment bank Piper Sandler has released its 48th semi-annual survey of U.S. teens in partnership with non-profit student organization DECA, which prepares the emerging leaders and entrepreneurs of tomorrow. Among the...Friday, October 18, 2024 from Radio & Television Business Report » Adbiz
The secret to successful public speaking starts with organizing your message, says public speaking coach Rosemary Ravinal. "You can dazzle an audience with stellar delivery abilities but without structured reasoning, your talk will fail...Wednesday, October 16, 2024 from Radio & Television Business Report » Adbiz
Despite the challenges and changes of a constantly evolving media environment, small and independently owned broadcast radio and TV stations consistently overdeliver. Want to know how they do it? Join us for Forecast 2025 at the Harvard...Monday, October 14, 2024 from Radio & Television Business Report » Adbiz
A PhD student in the Department of Communication at University of California Santa Barbara, along with her research team, in February 2022 published a scholarly article that examines the role of Radio in a crisis. We are pleased to...Friday, October 11, 2024 from Radio & Television Business Report » Adbiz
Hispanic Heritage Month 2024 takes place during a pivotal U.S. election season. To better understand the sociopolitical concerns of Hispanic consumers of voting age, Horowitz Research has released new findings on consumer attitudes...Tuesday, August 13, 2024 from DeMilkedDeMilked | DeMilked
Creative business cards that fought hard to not end up in the bin. The post “Tiny Water Fountain As His Business Card”: 40 Genius Business Cards appeared first on DeMilked .Monday, April 8, 2024 from DeMilkedDeMilked | DeMilked
Creative ads that focused on ingenuity and grabbed the attention of viewers. The post 40 Of The Most Clever Marketing Campaigns Created By Companies appeared first on DeMilked .Friday, January 5, 2024 from DeMilkedDeMilked | DeMilked
Friday, September 29, 2023 from DeMilkedDeMilked | DeMilked
These people know how to make creative ads! The post 35 Times Agencies Exceeded Expectations And Gave Us ‘Brilliant Ads’ appeared first on DeMilked .Monday, September 25, 2023 from Advertising Age - Ad Age Homepage
Union said to have gained concessions on key points, including higher wages.Monday, September 25, 2023 from Advertising Age - Ad Age Homepage
Sabrina Bahsoon’s motto of self-confidence is resonating with brands such as MAC, Spotify and AirBaltic.Monday, September 25, 2023 from Advertising Age - Ad Age Homepage
Hear more from Gen Z professionals at the Ad Age Business of Brands conference on Nov. 8 and 9. Monday, September 25, 2023 from Advertising Age - Ad Age Homepage
The league’s global brand and consumer marketing chief reflects on a career left turn that made all the difference.Monday, September 25, 2023 from Advertising Age - Ad Age Homepage
Stories and identities are already difficult to grasp, and harder still for machines trained on limited data sets.Monday, September 25, 2023 from Advertising Age - Ad Age Homepage
Top marketers at American Eagle, Chili’s, Chipotle, Claire’s, KFC, Marriott and Nissan on how their kids are often a secret weapon.Monday, September 25, 2023 from Advertising Age - Ad Age Homepage
This week’s best work touched on issues from regenerative agriculture to unpaid internships to the power of play.