Tuesday, November 26, 2024 from Adweek Feed
The E.W. Scripps Company has created a leadership team to guide the acceleration of the company's artificial intelligence strategy. Kerry Oslund has been named vice president of AI strategy, and Christina Hartman has been named vice...Tuesday, November 26, 2024 from Adweek Feed
It's a month at the top for NBC News' Today. The morning show celebrated its fourth week as No. 1 among total viewers and the Adults 25-54 demo for the week of Nov. 18. This is Today's first November sweep since 2018 and its most...Tuesday, November 26, 2024 from Adweek Feed
One factor behind President-elect Donald Trump's victory in early November was his campaign's decision to bet on new media, such as podcasts, rather than rely on legacy networks and paid advertising. As 2024 comes to a close, podcasts...Tuesday, November 26, 2024 from Adweek Feed
Viewer interest in national and global affairs apparently returned the week of Nov. 18 as all three evening news broadcasts saw audience gains. Controversy surrounding Matt Gaetz's now-withdrawn nomination as President-elect Donald...Tuesday, November 26, 2024 from Adweek Feed
It would be an understatement to say that the measurement industry has undergone a lot of changes in the last few years, especially for Nielsen. In April 2023, the analytics giant regained national accreditation from the Media Rating...Tuesday, November 26, 2024 from Adweek Feed
In recent years, the marketing landscape has been dominated by large-scale, expensive campaigns designed to capture consumer attention. From the ubiquitous pink of the Barbie movie to the pervasive green of Wicked, these mega-marketing...Tuesday, November 26, 2024 from Adweek Feed
The latest diversity, equity, and inclusion domino to fall is also the largest, as retail colossus Walmart confirmed that it is scaling back or eliminating related initiatives, including no longer using the term DEI in official...Tuesday, November 26, 2024 from Adweek Feed
Kaitlan Collins is returning to Washington, D.C., to be CNN's chief White House correspondent for President-elect Donald Trump's second term. CNN CEO and Chairman Mark Thompson announced Collins' expanded role on Tuesday during the...Tuesday, November 26, 2024 from Adweek Feed
The internet has lost its collective mind--admittedly, it doesn't take much--over a Netflix rom-com called Hot Frosty, which makes this particular piece of silly-sappy entertainment ripe for parody. Enter the king of snark Ryan Reynolds,...Tuesday, November 26, 2024 from Adweek Feed
With the holiday shopping season underway, analysts are looking to Walmart and Target for signs of what's to come. So far, the messages have been mixed. Walmart reported sales at U.S. stores increased 5.3% during Q3, signaling confident...Tuesday, November 26, 2024 from IAB SmartBrief
TikTok's AI advertising tool, Smart+, faces challenges in matching the capabilities of Meta's Advantage+ Shopping Campaigns. - More - Tuesday, November 26, 2024 from IAB SmartBrief
Enhanced transparency tools are set to play a significant role in empowering ad buyers in 2025. - More - Tuesday, November 26, 2024 from IAB SmartBrief
Marketers are shifting their approach to purpose by focusing more on delivering consumer value rather than social impact. - More - Tuesday, November 26, 2024 from IAB SmartBrief
Netflix is leveraging Roblox to promote its original content through "Nextworld," a virtual experience featuring characters a - More - Tuesday, November 26, 2024 from IAB SmartBrief
Drew Barrymore and Martha Stewart are among the celebrities working with an Amazon and TalkShopLive partnership to beef up li - More - Tuesday, November 26, 2024 from IAB SmartBrief
Meta is testing a feature on Threads that allows users to set any feed, including the "Following" feed, as the default. - More - Tuesday, November 26, 2024 from IAB SmartBrief
Macy's CMO Sharon Otterman talks about its holiday campaign starring Alison Brie and how the brand is gearing up for 2025 wit - More - Tuesday, November 26, 2024 from IAB SmartBrief
Brands are creatively taking advantage of the $6.2 million sale of Maurizio Cattelan's "Comedian," a banana duct-taped to a w - More - Tuesday, November 26, 2024 from IAB SmartBrief
TBWA\Media Arts Lab Los Angeles' latest spot "All Systems Pro" opens with a dramatic NASA-style launch sequence, setting the - More - Tuesday, November 26, 2024 from IAB SmartBrief
A well-implemented cross-channel measurement strategy provides a unified view of campaign performance, helping marketers unde - More - Tuesday, November 26, 2024 from IAB SmartBrief
IAB’s Retail Media Advanced Measurement & Data Collaboration guide delves into incrementality measurement, highlights the rol - More - Tuesday, November 26, 2024 from IAB SmartBrief
Henry van Dyke, writer, poet, educator, diplomat, clergymanSunday, November 24, 2024 from Radio & Television Business Report » Adbiz
Some 80% of digital ad professionals now utilize Artificial Intelligence-based products for media buying and campaign management. That's according to new findings released by ad sales automation and workflow software producer Frequence,...Friday, November 22, 2024 from Radio & Television Business Report » Adbiz
In this column, public speaking coach and veteran Public Relations executive Rosemary Ravinal explores the underlying reasons why people lie, and how to detect it. It could provide learning lessons for your own public speaking needs.Thursday, November 21, 2024 from Radio & Television Business Report » Adbiz
Kentucky-headquartered independent advertising digital and linear rep firm Viamedia has signed agreements to manage advertising sales for seven new service providers, expanding its reach across North Carolina, South Carolina, Kansas, New...Wednesday, November 20, 2024 from Radio & Television Business Report » Adbiz
Along with his co-founder and co-COO Mark Gross, Chad Broude oversees the creative efforts at Highdive Advertising for clients including Jeep, State Farm, BetMGM, Jersey Mike’s, NHL, KFC, and Frito-Lay. His work has helped lead Highdive...Tuesday, November 19, 2024 from Radio & Television Business Report » Adbiz
Multi-channel advertising platform StackAdapt is partnering with the owner of the Crave OTT platform that's home to HBO programming in Canada — as well as MVPD-distributed sports network TSN and broadcast network CTV — to enable its...Monday, November 18, 2024 from Radio & Television Business Report » Adbiz
Is it an existential threat to broadcast radio and TV, or is it a potential investment or partnership opportunity? New data from Pew Research Center suggest either may be of consideration, as nearly 40% of young adults queried say they...Thursday, November 14, 2024 from Radio & Television Business Report » Adbiz
The Library of American Broadcasting Foundation and the Broadcasters Foundation of America are blending holiday generosity with the chance to win extraordinary opportunities with a special silent auction that kicked off on Wednesday at...Wednesday, November 13, 2024 from Radio & Television Business Report » Adbiz
Two iconic figures who have played outsized roles in building advertising dollars for broadcast television and over-the-air radio, respectively, were honored on Wednesday with Lifetime Leadership Awards, presented during a special...Wednesday, November 13, 2024 from Radio & Television Business Report » Adbiz
The founder and President/Chief Strategy Officer of Southern California-headquartered multicultural advertising shop Sensis has been selected to serve as Chair of the Hispanic Marketing Council.Tuesday, November 12, 2024 from Radio & Television Business Report » Adbiz
Two-thirds of marketers queried by WARC Research expect business conditions to improve next year. That could have a positive trickle-down effect for broadcast media advertising, giving core ad dollars a potential needed boost in 2025.Thursday, November 7, 2024 from Radio & Television Business Report » Adbiz
In a bit of a first, Gray Media has signed on a single sponsor for a newscast on its FOX affiliate serving Southern Nevada. “We are beyond excited about this partnership and what it will do for our FOX5 viewers,” said Michael J. Korr,...Wednesday, November 6, 2024 from Radio & Television Business Report » Adbiz
The Broadcasters Foundation of America has launched its annual Year-End Giving Campaign, which seeks to raise donations from tax-deductible personal contributions to the Guardian Fund and corporate contributions to the Angel Initiative.Tuesday, November 5, 2024 from Adrants
The effectiveness of marketing strategies hinges on one fundamental concept: customer-centricity. For experienced advertisers and marketers, embracing this approach isn't just beneficial; it's imperative for driving engagement and...Tuesday, November 5, 2024 from Adrants
In the highly competitive world of e-commerce, building a recognizable and trustworthy brand is crucial for success. With an overwhelming number of online stores vying for attention, businesses need innovative strategies to stand out....Monday, November 4, 2024 from Radio & Television Business Report » Adbiz
Both SESAC and the Radio Music License Committee are separately claiming they came out on top following the determination of licensing fees for RMLC-represented stations through 2026. An arbitration panel determined SESAC’s new blanket...Friday, November 1, 2024 from Radio & Television Business Report » Adbiz
Why are so many self-introductions cringe-worthy? Public speaking expert and veteran PR pro Rosemary Ravinal remarks, "It’s one of the FAQs in my workshops." In this column, Ravinal sets the groundwork for polished, succinct, and...Wednesday, October 30, 2024 from Radio & Television Business Report » Adbiz
Hispanic consumers are fueling 16% of total consumer packaged goods (CPG) growth in the United States, with spending trends that vary from non-Hispanic counterparts in both dollar and unit sales, as well as the channels they shop.Tuesday, August 13, 2024 from DeMilkedDeMilked | DeMilked
Creative business cards that fought hard to not end up in the bin. The post “Tiny Water Fountain As His Business Card”: 40 Genius Business Cards appeared first on DeMilked .Monday, April 8, 2024 from DeMilkedDeMilked | DeMilked
Creative ads that focused on ingenuity and grabbed the attention of viewers. The post 40 Of The Most Clever Marketing Campaigns Created By Companies appeared first on DeMilked .Friday, January 5, 2024 from DeMilkedDeMilked | DeMilked
Friday, September 29, 2023 from DeMilkedDeMilked | DeMilked
These people know how to make creative ads! The post 35 Times Agencies Exceeded Expectations And Gave Us ‘Brilliant Ads’ appeared first on DeMilked .Monday, September 25, 2023 from Advertising Age - Ad Age Homepage
Union said to have gained concessions on key points, including higher wages.Monday, September 25, 2023 from Advertising Age - Ad Age Homepage
Sabrina Bahsoon’s motto of self-confidence is resonating with brands such as MAC, Spotify and AirBaltic.Monday, September 25, 2023 from Advertising Age - Ad Age Homepage
Hear more from Gen Z professionals at the Ad Age Business of Brands conference on Nov. 8 and 9. Monday, September 25, 2023 from Advertising Age - Ad Age Homepage
The league’s global brand and consumer marketing chief reflects on a career left turn that made all the difference.Monday, September 25, 2023 from Advertising Age - Ad Age Homepage
Stories and identities are already difficult to grasp, and harder still for machines trained on limited data sets.Monday, September 25, 2023 from Advertising Age - Ad Age Homepage
Top marketers at American Eagle, Chili’s, Chipotle, Claire’s, KFC, Marriott and Nissan on how their kids are often a secret weapon.Monday, September 25, 2023 from Advertising Age - Ad Age Homepage
This week’s best work touched on issues from regenerative agriculture to unpaid internships to the power of play.