» Branding and Identity: Id, Ego, Superego
28/01/14 13:20 from Oneupweb : StraightUpSocial Blog
“Brand is the story your audience shares whenever you’re not in the room.” –Amazon founder Jeff Bezos More than simply flashy design or wit, your brand is the projection of your business’s identity—a reflection of your business’s mission...

» Guided Discovery: The Importance of Curation in Ecommerce
27/01/14 15:48 from Oneupweb : StraightUpSocial Blog
With online sales representing “the lone piece of good news” for Best Buy during the holiday season and today’s announcement that JC Penney will cut 2,000 jobs and close 33 stores, doubt concerning the viability of “big box” retail is in...

» Your Lazy Sunday Reading: The Listicle
26/01/14 13:00 from Oneupweb : StraightUpSocial Blog
The “listicle” (an article consisting entirely of a short introduction and a numbered list) is a popular piece of content. As content marketers, we need to keep rewarding visitors who click on them or their appeal will vanish. The listic...

» Harnessing the Power of the Sharing Economy
25/01/14 17:56 from Oneupweb : StraightUpSocial Blog
The sharing economy, a burgeoning economic system and business model that encourages the sharing of resources, ideas and assets, is being driven by social media and a new wave of tech startups already worth billions. What are you doing t...

» Forget the Fold. Embrace the Scroll.
24/01/14 16:45 from Oneupweb : StraightUpSocial Blog
Back in the olden days of the Internet—the mid 1990s—the average user did not know how to scroll down a web page to access additional content, but times have changed. Almost 20 years later, users are now extremely familiar with scrolling...

» The Fall of Guest Blogging: Dispelling the Myth
23/01/14 13:00 from Oneupweb : StraightUpSocial Blog
On Monday, Matt Cutts (the head of Google’s Webspam team) took a page out of Richard Sherman’s book when he took to his religiously followed blog and in a video forcefully slammed guest blogging, declaring: “Ultimately,...

» 3 Myths for Brands Shifting Toward Digital Marketing
22/01/14 17:05 from Oneupweb : StraightUpSocial Blog
For a long time, digital marketing was seen as a purely complementary service, often playing second fiddle to traditional marketing and advertising. Among top brands, a digitally focused agency-of-record was nearly unheard of. And, throu...

» What a Centuries-Old Boarding School Can Teach You about Education Marketing
21/01/14 13:15 from Oneupweb : StraightUpSocial Blog
Founded by Henry VI, Eton College—England’s 574-year-old boarding school where George Orwell and Princes William and Henry once attended—is embracing technology. How do your efforts stack up? At Eton College, uniformed boys between 13 an...

» 3 Tips for Leveraging the Application in Higher Education Marketing
20/01/14 16:33 from Oneupweb : StraightUpSocial Blog
In digital marketing, a compelling offer is everything. It can make or break a landing page, improve click-through and conversion rates, and encourage social sharing (among many other things). Yet despite their undeniable importance, off...

» Your Lazy Sunday Reading: Cats & Digital Marketing
19/01/14 13:00 from Oneupweb : StraightUpSocial Blog
Looking for a little light reading Sunday for morning? Find out what it’s like to work at a digital marketing agency, as expressed through the majesty of cats. Click on the images to fully experience the gifs. Since the dawn of the...