The anatomy of a viral real estate post (that also gets you clients)

04/10/25 18:00 from Inman News Headlines

Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients.

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Trump’s Fannie, Freddie public offering might not have much impact on mortgage rates

03/10/25 23:49 from Inman News Headlines

If the government keeps tight control over the mortgage giants and provides an "implicit guarantee" of their debt, rates might rise by 1/5 of a percentage point, Stanford researchers conclude.

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Man attacks real estate agent at vacant property outside LA

03/10/25 19:07 from Inman News Headlines

On Thursday night, police responded to a report in the 1200 block of Butterfly Way in Banning, California, over an assault with a deadly weapon. The unidentified agent was under the impression the property was vacant, and had to go to th...

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The 4 types of listing appointments you must have: Now Streaming

03/10/25 17:56 from Inman News Headlines

Real estate coach Darryl Davis offers insights for crafting a compelling listing conversation with a variety of client types.

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Lingering questions, NAR opinion, new lawsuit: Inman Top 5

03/10/25 15:50 from Inman News Headlines

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

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Massachusetts broker arrested, accused of embezzling $11.6M

03/10/25 15:48 from Inman News Headlines

Massachusetts broker Stephen D. Webster has been indicted for allegedly stealing $11.6 million from consumers and agents by diverting escrow funds into his business and personal accounts.

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This real estate exec says artificial intelligence is ‘lying’ to consumers. Here’s his solution

03/10/25 15:39 from Inman News Headlines

ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why "radical honesty" is more important than ever as AI influences the home shopping experience.

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Jason Oppenheim respects the Compass deal, but says he’s ‘not happy about it’

03/10/25 08:45 from Inman News Headlines

The Oppenheim Group owner shared thoughts on the state of the market and was jazzed up about upcoming seasons of "Selling Sunset" and "Selling the OC."

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Get ready to get hit with a tsunami of real estate consolidation

03/10/25 08:00 from Inman News Headlines

From Compass’s horizontal acquisitions to Rocket’s vertical integration, Troy Palmquist looks at what’s driving M&A — and who might be next.

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The death of old-school SEO, and what it means for real estate

02/10/25 22:21 from Inman News Headlines

SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy.

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